The ID is an upgrade and an alternative to third-party cookies. Unified ID 2.0 is a new industry-wide approach to internet identity that preserves the value of relevant advertising, while putting user control and privacy at the forefront. Marketing Technology News: Precisely and TomTom Help Companies Achieve Data Integrity Through Location Technology With the big game kicking off on Sunday, fuboTV expects CTV will be its subscribers’ streaming platform of choice. Representing 93% of total viewing hours during the third quarter of 2020, CTV is fuboTV’s most popular streaming platform.
FuboTV Inc., the leading sports-first live TV streaming platform, announced its support of the open-source, interoperable identity solution, Unified ID 2.0, in collaboration with The Trade Desk and other companies across the digital advertising industry.įuboTV has joined the Unified ID 2.0 initiative as a connected TV (CTV) partner, expanding Unified ID 2.0 into fuboTV’s significant footprint on the big screen.
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